Marketing Strategist Based
in London
Intro
My name is Sasha Hodes. I am a highly driven strategic marketer with experience developing effective campaigns and high-quality content for a variety of industries and verticals.
Highly experienced with:
Social media
Building a social media presence and cultivating a following.
Blogs
Writing blog articles for every stage of the marketing funnel. Experienced in writing articles for SEO and conversion.
Product & UX
Developing concise copy for products, UX, onboarding, and pricing packages.
Long-form
Creating educational and middle of funnel guides, white papers and industry reports.
Websites
Building product pages, pillar pages, landing pages, case studies and improving site architecture.
Brand development
Developing brand guidelines, product positioning, brand messaging, and ensuring brand consistency across content assets.
Video copy
Creating scripts for product videos & animated explainers. Also adept at YouTube SEO.
Marketing collateral
Writing PPC and ad copy, email sequences, PR releases, newsletters and copy for infographics.
Past projects
02
Pillar article: The Ultimate Guide to ASRS
03
Blog (ghost-written): How AI redefines the customer experience in online grocery
04
Product page: Last Mile on the Ocado Smart Platform
05
Product page: Ecommerce on the Ocado Smart Platform
06
Core site page: About Ocado Group
07
Product page: The Ocado Smart Platform
15
Guide (PDF): Voice of the Customer Guide
16
Report: Store Performance Trends for Apps 2022
17
Research Paper: Beyond the Audiogram (pre-clinical)
18
Whitepaper: Promoting In-app Purchases to Dominate App Store Search
Case studies I’ve written
Animated explainer
I led with the ideation, wrote the script and managed the animator.
Webinar
I created the webinar presentation, formed the structure and was the host.
